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Lapporten
In 2020, I took on the role of Creative Director for the Northern Lines Project—an attempt to rig the world’s longest and most remote highline in Swedish Lapland. From the start, I knew this was going to require more than just technical skills on the mountain. Without the right communication, partners, and community support, it simply wouldn’t happen.
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My Role
While the rigging team was busy figuring out the physical challenges, I focused on communication. My job was to keep the community involved, update our partners, and secure the resources we needed—both gear and budget.
We teamed up with HowNot2 to launch the first-ever crowdfunded highline project, where over 100 people chipped in to make it possible. I managed the messaging around this campaign, helping build trust and keep people excited as the project progressed.
We also partnered with brands that believed in what we were trying to do, including:
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Spider Slacklines
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Hilleberg
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Klean Kanteen
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Opinel
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ICA Narvik/Abisko/Gränsen
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Volkswagen
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Deuter
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Liros Ropes
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Jimmy Joy Food
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The Outcome
After months of planning, a long drive north in two sponsored VW vans, and a week of fighting bad weather, the line was finally up. At 2,130 meters, it set a new world record. The project was filmed by Pinewood Productions and aired on Swedish National TV (SVT), as well as shown at several film festivals.
I also produced content for our partners, making sure they had material to share with their own audiences, showing their role in making the project happen.
Projects like this live or die on the people supporting them. My job was to make sure everyone—whether they were brands, community members, or media partners—felt part of the process. That’s how we got the backing we needed, and how we made sure the story reached far beyond just the slackline community.
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This project showed me how much can happen when you combine good communication, community energy, and aligned partnerships. That’s a skill I bring to every project I take on—whether it’s commercial, documentary, or campaign-driven.
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If you’re looking for someone who can bridge the gap between production, storytelling, and partnerships, I’d love to hear from you.